Ever since the acquisition, Facebook has been making noticeable changes to the Instagram service, in terms of features as well as behavior. Now, in order to boost the commercial potential of the service, the company is introducing in-app checkout to the photo-sharing application. This means users can purchase the products and check out without ever leaving the Instagram app. This would also remove the necessity of browsers.
It should be noted that Instagram has already proven itself to be an excellent platform of digital promotions. However, in most cases, the user is forwarded to another webpage for completing the payment — which is a big blow on conversion rates. Now that users can not only purchase products from the app and store their payment information for quick access, more people are expected to purchase things via Instagram ads.
Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker, and Zara are some of the many retailers who have tied up with Instagram already. While the user does not have to pay anything for this additional feature, the retailer would be charged a specific amount of commission when the user makes the purchase via Instagram checkout.
With Instagram Checkout, the whole process of purchasing something would become easier. Products that are eligible for the feature would have a checkbox near to the product, so that the user can understand. As the user moves forward, they will be asked to enter the email address, followed by shipping address and of course the payment information. In a few seconds, the user will receive confirmation from the retailer.
If you already have payment information stored in Facebook, this can be used with Instagram. Nevertheless, it cannot be ignored that Facebook is planning to build a payment platform of its own and that the platform would be used in collaboration with WhatsApp, Instagram and the future ventures.