In 2020, Harley-Davidson announced that it will launch its own e-bikes together with its subsidiary Serial 1 Cycle Company. These have been available in other countries for a similar time. Still, starting this summer, in partnership with Harley-Davidson Europe, the company will make the Serial 1 range available at Harley-Davidson dealers across Europe.
Jason Huntsman, President of Serial 1, said: “We are very pleased to join forces with Serial 1 to bring this top-of-the-line product to Europe. We believe that the combination of a good product, a fast-growing market and a passionate dealer network is the recipe for success.”
The e-bike is intended for motorcycle enthusiasts, commuters and beginners. It is an electric bicycle with pedal assistance, which means that a battery provides some extra power while cycling. The Serial 1 has a mid-mounted motor, internal brake cables to give it a sleek look, and built-in lights for bike rides in the dark.
“The dynamic, fast-growing e-bike market in Europe is at the forefront of the global mobility revolution,” added Aaron Frank, Brand Director for Serial 1. “By offering the Serial 1, e-bikes to dealers across Europe, Harley-Davidson can play an exciting role in this development, while Serial 1 can deliver an unparalleled riding experience based on fun, freedom and adventure on the bike. ”
There are those different models of the Serial 1, with a cheaper variant of 3499 euros and two more expensive variants of 4599 euros and 4699 euros. The bicycles will be for sale in the Netherlands from August. On the website, you can sign up for the newsletter and compare the functions of the e-bikes.