Like other manufacturers, Ford is innovating in the distribution field and the launch of the Mustang Mach-E represented a great test opportunity, as volumes are reduced. Ford will sell its all-electric SUV online, which inaugurates a new kind of extension to the iconic Mustang.
The brand’s dealers will only ensure the delivery of the vehicle and will receive a commission for this service. “There have been healthy discussions with brand management and while this decision will naturally offend some, there is no major tension on the subject. We all have to learn from this type of testing, ”comments a Ford dealer. Order intake will open in February 2021 and the first deliveries are expected around May. Well received during its presentation, the model promises to be a success and demand may be higher than the allocation obtained by France, of the order of 1,000 Mustang Mach-E for 2021.
Available from 49,000 euros, the Mustang Mach-E also follows the trend of simplifying ranges: 4 configurations, 6 colors and 2 levels of finish. “It’s an interesting experience and selling online doesn’t mean a decline in the network. A car cannot be downloaded and once put on the road, it maintains itself “, underlines Fabrice Devanlay, director of communication for Ford France, before adding:” It is an important vehicle for the brand under the angle of the picture and of our CO2 emissions target in Europe, but we must not lose sight of the fact that these are very small volumes. Nothing to have, the Fiesta, Puma, and Focus ”.
Remember that Ford is a founding member and shareholder of the Ionity consortium, which installs high-power charging stations along motorways and throughout Europe.